Tuesday, January 02, 2007

Technorati Link Count Widget name

Derek, an interesting proposal. We thought long and hard about what to name the widget. Yes, it does count links. Bloggers who use Technorati are used to thinking of their link counts. Thus, we chose to name the widget for the target audience of bloggers.

However, the average blog reader may not understand what link counts are. Thus, Blog Reactions, which is what the posts that contain the links can be considered, is a better name for that group of readers.

So, we ended up with a "product name" that was aimed at the people who might see the value in installing the Link Count Widget and text that was aimed at the majority of people who might be enticed to click through and see the reactions to the post they were reading by other bloggers.

Technorati Tags: ,